Loading...
Loading...
Apple is rolling out “Apple Business,” a new all-in-one enterprise platform launching April 14 across 200+ countries that combines device management, identity, and customer outreach in a single service. The offering adds built-in MDM with Blueprints for zero-touch deployment, Managed Apple Accounts with cryptographic separation between work and personal data, and tighter integrations with Google Workspace and Microsoft Entra ID. For larger organizations, Apple is also introducing Admin APIs and streamlined app distribution. Beyond IT controls, Apple is expanding business tools like custom-domain email and a companion employee app, plus upcoming Maps ads in the U.S. and Canada to boost local discovery.
Apple will start showing ads in Apple Maps in the U.S. and Canada later this summer, allowing any business with a physical location and a Maps listing to run promoted pins and suggested-place listings. Ads will be clearly labeled and limited to one per search result; Apple says ad interactions won’t be tied to users’ Apple IDs and personal data stays on-device. Advertisers create campaigns from their Maps listing, upload assets, set budgets, and participate in auction-based pricing; larger advertisers get scheduling and geo-targeting controls. The Maps ads roll out alongside a consolidated Apple Business suite—combining Connect, Essentials, and Manager—adding email, calendar, directory, device management, and tiered paid storage and support plans for companies. This expands Apple’s ad revenue channels while aiming to preserve user privacy.
Apple is consolidating Apple Business Connect, Apple Business Essentials, and Apple Business Manager into a single free offering called Apple Business, rolling it out from April 14 in 200+ regions. The unified service combines device management, app distribution, iCloud email/calendar, a Business app for employees, and brand/profile control (formerly Apple Business Connect). Crucially, Apple will monetize the free bundle with a new Ads on Maps product launching this summer, letting businesses buy advertisements and custom actions in Apple Maps. Apple also offers optional paid iCloud storage and AppleCare+ for Business. The change positions Apple to capture small-org customers while prompting third-party MDM vendors to offer advanced enterprise features.
Apple unveiled Apple Business, an all-in-one enterprise platform launching April 14 in 200+ countries that bundles built-in mobile device management, business email/calendar with custom domain support, and new customer-discovery tools. Key features include integrated MDM with zero-touch deployment via Blueprints, Managed Apple Accounts with cryptographic separation of work and personal data, App distribution, Admin APIs, upgraded iCloud and AppleCare+ options, and a companion Apple Business app for employees. Notably, Apple will add a U.S. and Canada Maps advertising option this summer to help local businesses reach customers via Maps, Mail, Wallet, and Siri. Apple positions the service to simplify IT for small businesses while expanding Apple Business Manager globally and integrating with identity providers like Google Workspace and Microsoft Entra ID.
Apple announced Apple Business, an all-in-one platform launching April 14 that bundles built-in mobile device management (MDM), business email/calendar with custom domains, directories, app distribution, and a suite of tools to help companies reach local customers. The platform extends Apple Business Manager to 200+ countries, adds Blueprints for zero-touch device provisioning, Managed Apple Accounts with cryptographic separation of work and personal data, integrations with identity providers (Google Workspace, Microsoft Entra ID), an Admin API for large deployments, and optional iCloud storage and AppleCare+ for Business. A companion Apple Business app and a summer option to run local Maps ads in the U.S. and Canada aim to simplify operations, security, and local customer discovery for businesses of all sizes.