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China’s 2026 May Day holiday cinema market showed strong demand, with total box office crossing ¥600 million and later ¥700 million between May 1–5, driven by higher admissions than last year. Total ticket sales exceeded 18.91 million, narrowly surpassing the 2025 figure, signaling resilient audience appetite. Key performers were The Disappeared and Cold War 1994, which led holiday grosses, alongside Hollywood sequel The Devil Wears Prada 2, which passed ¥70 million in mainland receipts. The early-season surge provides studios and exhibitors with real-time benchmarks for marketing, screen allocation and momentum heading into the summer slate.
The May Day box office rebound signals resilient consumer demand and stronger theatrical recovery, affecting release pacing, marketing spend and screen allocation decisions. Tech professionals supporting ticketing, analytics and distribution platforms must prepare for higher traffic and real-time data needs.
Dossier last updated: 2026-05-12 15:31:27
China’s 2026 May Day holiday film slate (May 1–May 5) surpassed RMB 700 million in total box office, according to Maoyan Pro data cited by 36Kr. As of 13:07 on May 5, cumulative revenue for the period had crossed the 7 billion yuan mark. The top three titles on the holiday leaderboard were “消失的人” (The Disappeared), “寒战1994” (Cold War 1994), and “穿普拉达的女王2” (The Devil Wears Prada 2). The update matters as the May Day window is a key barometer for China’s theatrical demand and studio performance ahead of the summer season, and the figures provide an early read on audience preferences and market momentum during a major national holiday.
The film “The Devil Wears Prada 2” has surpassed RMB 70 million in mainland China box office revenue, according to real-time data from Lighthouse Professional Edition (Dengta). The milestone was reached at 10:31 a.m. on May 5, 2026, 36Kr reported. No additional details were provided in the brief item, such as the film’s release date, distributor, screen count, or how the total compares with other recent releases. The update matters as box office performance is a key indicator for studios and distributors when assessing marketing effectiveness, theater allocation, and the commercial viability of sequels in China’s theatrical market.
China’s 2026 May Day holiday box office surpassed last year’s total audience, according to Lighthouse Pro. As of May 5, 2026 at 11:40 a.m., total admissions for the May Day period exceeded 18.91 million, edging past the 2025 final figure of 18.9085 million. The top three films by holiday gross at that time were “消失的人” (released May 1) with 235.34 million yuan (34.1% share), “寒战 1994” (May 1) with 183.27 million yuan (26.6%), and “穿普拉达的女王 2” (April 30) with 53.95 million yuan (7.8%). The data highlights continued cinema demand during a key national holiday window.
China’s 2026 May Day holiday box office surpassed 600 million yuan, according to Lighthouse Pro data cited by 36Kr. As of May 4, 2026 at 14:57, total revenue for the May Day period (May 1–May 5), including pre-sales, crossed the 6 billion yuan mark. The current top five films by holiday gross are “消失的人,” “寒战1994,” “穿普拉达的女王2,” “10间敢死队,” and “门牙.” The milestone offers an early indicator of consumer spending and cinema demand during one of China’s key theatrical windows, and it provides distributors and exhibitors with real-time performance benchmarks for scheduling, marketing, and screen allocation decisions. The report did not provide per-film revenue breakdowns or year-on-year comparisons.