Loading...
Loading...
MacBook Neo Review: The Laptop For The Rest Of Us Research firm Luotu Technology reports China’s online and omnichannel retail laptop sales fell to 2.3 million units in Q1 2026, a 19.2% year-over-year decline, with revenue of ¥14.8 billion down 14.7%. Market concentration rose on major e-commerce platforms: Lenovo, ASUS, Apple, HP and MECHREVO accounted for 79.8% of sales, up nine percentage points year-over-year. Apple was a standout, growing to a 13% online share as the new MacBook Neo moved i
Shifts in laptop sales and market share affect procurement, product strategy, and competitive positioning for hardware and software teams. Apple’s MacBook Neo gaining share signals changing demand dynamics that influence supply chain and platform support decisions.
Dossier last updated: 2026-05-22 15:23:44
MacBook Neo Review: The Laptop For The Rest Of Us
Research firm Luotu Technology reports China’s online and omnichannel retail laptop sales fell to 2.3 million units in Q1 2026, a 19.2% year-over-year decline, with revenue of ¥14.8 billion down 14.7%. Market concentration rose on major e-commerce platforms: Lenovo, ASUS, Apple, HP and MECHREVO accounted for 79.8% of sales, up nine percentage points year-over-year. Apple was a standout, growing to a 13% online share as the new MacBook Neo moved into the ¥4,000–5,999 mainstream price band and stimulated that segment. Average online retail price climbed to ¥6,431 (up ~2.5% YoY), while the >¥10,000 high-end segment expanded to 8.5% share, helped by a 15% subsidy (capped at ¥1,500) and creator demand.
你有一款 AI 设备（项链）挂在脖子上，你最希望它有什么功能
极氪 7x