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Pop star Dua Lipa has filed suit against Samsung in California, alleging the company printed her copyrighted photo from Austin City Limits 2024 on TV packaging nationwide without permission. The complaint cites copyright and trademark infringement, violation of her publicity rights and false advertising, and requests at least $15 million, injunctive relief and disgorgement of profits. The case spotlights growing legal and reputational risks for tech and consumer-electronics firms that use celebrity images in packaging or marketing without clear licensing, and could prompt tighter controls over asset provenance and approval processes across hardware supply chains.
This matter highlights legal and reputational risks for tech and consumer-electronics firms that use celebrity images in product packaging or marketing without clear licensing. Tech professionals should reassess asset provenance, approval workflows, and vendor contracts to avoid costly litigation and brand damage.
Dossier last updated: 2026-05-15 07:40:56
Singer Dua Lipa sued Samsung claiming the company used her image without authorization on TV packaging and marketing, seeking $15 million in damages. Her lawyers say they first identified the image use in June 2025 and sent a cease-and-desist; Samsung allegedly continued using the materials and profited. Samsung says the photo came from an external content provider that had warranted rights for retail packaging and promotional use and thus denies wrongdoing. The company also signaled willingness to negotiate a constructive private settlement rather than pursue prolonged litigation. The outcome could affect brand licensing diligence and platform distribution practices like Samsung TV Plus.
Dua Lipa sued Samsung in the U.S. District Court for the Central District of California, alleging Samsung printed a photograph of her—titled “Dua Lipa – Backstage at Austin City Limits, 2024”—on numerous TV packaging boxes without permission. The complaint accuses Samsung of copyright and trademark infringement and violation of her publicity rights, says the image appeared on many 2025 TV shipments nationwide, and claims Samsung ignored a cease-and-desist demand. Lipa cites social posts suggesting the image influenced purchases and seeks a jury trial, a permanent injunction, at least $15 million in damages, disgorgement of profits, punitive damages, and attorneys’ fees. Samsung declined comment due to pending litigation.
Singer Dua Lipa sued Samsung in the US District Court for the Central District of California, alleging the company used her copyrighted image titled “Dua Lipa - Backstage at Austin City Limits, 2024” on packaging for televisions without permission. The complaint alleges copyright infringement, trademark infringement, and violation of Lipa’s right of publicity, and claims Samsung mass-manufactured and distributed TV boxes containing the image across the United States. The case matters to tech and consumer-electronics companies because it raises legal and brand-risk issues around use of celebrity images in product packaging and marketing, potentially driving tighter controls over licensing and asset provenance in supply chains. Outcome could influence packaging practices and IP compliance in hardware firms.
British pop star Dua Lipa has sued Samsung, claiming the company used her image without authorization on packaging for its U7900F TV. Court filings say the photo, taken at the Austin City Limits festival, was used without permission or any endorsement agreement; Dua Lipa asked Samsung to stop but says the company failed to act. She alleges copyright infringement, violation of publicity rights, and false advertising, and is seeking $15 million in damages. Samsung had not publicly responded as of the report. The case matters for tech and consumer brands because it highlights legal and reputational risks when hardware makers use celebrity images for marketing without clear rights.