Ferrari Unveils First Five-Seat EV, 'Luce' Debuts

Ferrari unveiled its first all-electric model, the Luce, a four-motor, four-wheel‑steer, four-door five-seat EV delivering about 1,035–1,050 hp with 0–100 km/h in 2.5s and a top speed around 310 km/h. Designed with LoveFrom—led by former Apple designer Jony Ive and Mark Newson—Luce emphasizes minimalist interior design, physical controls and distinctive sound design that amplifies rear motor vibrations rather than using synthetic noise. Positioned more like an SUV than a traditional low-slung Ferrari, Luce is the brand’s second four-door and its most expensive model yet, with an Italian starting price of €550,000. U.S. pricing and wider market details remain unconfirmed. It signals Ferrari’s high-end move into electrification and premium EV design.

Ferrari unveiled its first fully electric car, the Luce, a four-door, five-seat sedan developed with former Apple design chief Jony Ive’s LoveFrom studio. Aimed at affluent families, the Luce emphasizes comfort, high-end tech features and a 600-liter trunk, marking a shift for the marque into more practical luxury EV territory. Priced at €550,000 ($640,000), Ferrari expects deliveries to begin in Q4 2026. The launch signals Ferrari’s broader electrification strategy and a move to expand its customer base beyond traditional two-seat sports-car buyers while leveraging premium design pedigree to compete in the high-end EV market.