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Huawei is accelerating its push into smart SUVs by embedding HarmonyOS across a growing vehicle lineup, notably the new-generation AITO/Wenjie M9 series and ultra-luxury S800 MPV. Strong preorders—over 11,000 in an hour and 70,000 cumulative reservations for the M9—and more than 1.39 million HarmonyOS-enabled vehicle deliveries to date show market traction. Huawei touts advanced in-car features (motion-sickness relief, gesture controls, adaptive lighting), extensive sensor suites and an evolving HarmonyOS cockpit and driving stack to differentiate on comfort, connectivity and autonomous-capable systems. Celebrity endorsements, premium trims and ambitious pricing signal Huawei’s bid to scale from mainstream to high-end smart EV segments.
Huawei is pushing HarmonyOS as a platform play in connected vehicles, affecting software and user-experience expectations for auto OEMs and suppliers. Tech teams should track integration points for middleware, sensors, and smart cockpit features.
Dossier last updated: 2026-05-29 01:06:22
Xiaomi Auto reported May 2026 deliveries exceeding 30,000 vehicles, marking another month of strong volume as the company scales EV production. IT Home’s month-by-month breakdown shows Xiaomi Auto delivered >39,000 units in January, >20,000 in February and March, >30,000 in April, and >30,000 in May. The company also began deliveries in May of the Xiaomi YU7 standard and YU7 GT models, priced from ¥233,500 and ¥389,900 respectively. Continued monthly delivery growth underscores Xiaomi’s accelerating push into the automotive market, affects competition among EV makers in China, and signals production, supply chain, and go-to-market momentum for the startup-turned-OEM.
Two new Huawei models with codes CHZ-AL60 and CAS-AL50 have passed network certification with large batteries of 6,100 mAh and 8,500 mAh, respectively. Leaks suggest they may join the Enjoy 90 (畅享 90) series, likely powered by a Kirin 8-series chipset and positioned in the ¥1,000–¥2,000 (~$140–$280) midrange segment. The tipster pointed to HarmonyOS as a compensating factor for perceived weaker processors, while observers noted Huawei’s trend of equipping midrange phones with very large batteries and high-end design cues. This follows the earlier Enjoy 90 family launches that used Kirin 8-series chips, HarmonyOS 6, and “giant” batteries starting at ¥1,499.
Huawei executive Richard Yu announced that the Hongmeng Zhixing Zunjie S800 Grand Design 'Collection Panorama' is now open for reservations, targeting a new ultra-luxury segment around ¥1.6–2.0 million (roughly $220k–$275k). The flagship MPV, built on a bespoke Tuling Longxing platform, features high-end wood inlay craftsmanship, and will offer pure-electric and extended-range powertrains. Dimensions (L/W/H) are listed at 5,480/2,000/1,536–1,542 mm with a 3,370 mm wheelbase. The model will debut at a Shanghai launch in late June and is on show May 29–June 7 at the Guangdong-Hong Kong-Macau auto show. The move signals Huawei’s push further into premium electric vehicle hardware and brand extension under Hongmeng Zhixing.
Huawei executive Yu Chengdong revealed that the new-generation AITO/Mengjie (Wenjie) M9, launched under the HarmonyOS-powered Hongmeng Zhixing brand, will include an easy-to-activate motion-sickness relief mode integrated as a driving mode. Priced from ¥479,800, the M9 hit over 11,000 pre-orders within an hour; celebrity endorsers include Huang Bo and Yu Hewei. Yu said drivers can enable the feature with a simple scroll of a rotary control and that the system will tune anti-roll and anti-sway functions to improve passenger comfort. The M9 also touts extensive sensing hardware and positions HarmonyOS-based vehicle features as a differentiator for in-car comfort and control.
At a May 27 launch event for the Wenjie M9, Huawei executive director Yu Chengdong released cumulative delivery figures across the Wenjie (AITO) lineup: Wenjie M5 — 155,000 units; M6 — over 20,000 units in its first month; M7 — 450,000 units; M8 — 180,000 units; and M9 — 285,000 units. The disclosures highlight Huawei’s growing footprint in the smart electric vehicle market through its AITO/Wenjie partnership and model family, signaling meaningful scale for its software-hardware integration, car-AI features, and ecosystem strategy. These numbers matter to competitors, suppliers, EV startups and developers of automotive software and services who track adoption and platform reach.
Huawei executive Yu Chengdong announced that the all-new AITO/Wenjie M9 series (问界M9) drew over 11,000 orders within one hour of launch, signaling strong market demand for the electric/connected SUV lineup. The rapid sales spike highlights successful product-market fit and effective launch marketing for the AITO joint venture between Huawei and its automotive partners. This matters because it underscores continuing momentum for tech-driven car strategies—integrating connectivity, smart features and brand leverage from a major tech company—potentially accelerating competition in China's EV and intelligent vehicle segment and influencing supply chains, software platforms, and in-car AI ecosystems.
Huawei executive Yu Chengdong announced that the new AITO (Wenjie) M9 series achieved over 11,000 reservations within one hour of its launch, highlighting more than 40 industry-first technologies and positioning the HarmonyOS-powered M9 as the company’s most powerful SUV. Prices start at ¥479,800, with immediate delivery and incentives including up to ¥52,000 in purchase benefits and up to ¥50,000 off remaining payments for trade-ins. The launch emphasizes Huawei’s push into smart electric vehicles under its HarmonyOS intelligent driving platform, extensive sensor and perception systems, and new marketing efforts including celebrity brand ambassadors.
Huawei exec Richard Yu (Yu Chengdong) confirmed that the new-generation AITO M9 lineup will be showcased at the Guangdong-Hong Kong-Macao Auto Show, and teased two unreleased premium models: a million-yuan class MPV likely the ZunJie (AITO Zunjie V800) and a high-customization S800 Grand Design variant. The M9 series debuted with over 140 new technologies and starts at ¥479,800, while the Ultimate long-wheelbase tops at ¥649,800. The reveals matter because Huawei’s HarmonyOS-driven smart car strategy and its AITO/ZunJie family are pushing deeper into high-end EV and MPV segments, signaling further ambitions to scale deliveries and premium positioning in China’s smart-vehicle market.
At a May 27 launch, Huawei executive Richard Yu declared the new HarmonyOS-powered AITO M9 (问界 M9) the most powerful SUV currently on sale, urging comparison. The refreshed M9 lineup starts at ¥479,800 and is available for immediate delivery, with early-buyer incentives up to ¥52,000 and trade-in tail-payment discounts up to ¥50,000 for existing owners. The product push emphasizes Huawei’s HarmonyOS Intelligent Driving stack and sensor suite (reported elsewhere as a 40-sensor omnidirectional fusion perception system) and highlights trims including an Ultimate long-wheelbase variant that approaches ¥1 million when fully optioned. Strong preorders and celebrity brand ambassadors were also noted during the campaign.
Huawei executive Yu Chengdong announced at the AITO (Wenjie) M9 launch that the HarmonyOS-based Hongmeng Zhixing (Hongmeng Intelligent Driving) lineup has surpassed 1.39 million cumulative vehicle deliveries, including 190,000 cars delivered in 2026 so far—a 27% year-over-year increase. The announcement positions Huawei’s automotive software and smart cockpit ambitions alongside the new M9 series, with claims that AITO ranks No.1 among new automaker brands in transaction price, NPS, plug-in hybrid resale value, and C-NCAP comprehensive score. These figures highlight Huawei’s growing influence in smart car platforms, in-car software, and partnerships with automakers as it expands HarmonyOS into the automotive sector.
雷军幽默回应武契奇“买不起小米汽车”：总统先生，YU7 标准版 23.35 万元
Xiaomi Group has announced its financial results for Q1 2026, reporting total revenue of 99.1 billion yuan, according to the headline provided. No additional details are available on profitability, segment performance (such as smartphones, IoT, or internet services), regional breakdowns, margins, cash flow, or year-over-year growth. The disclosure matters because quarterly revenue is a key indicator of Xiaomi’s operating scale and demand across its product lines, and it can influence investor expectations ahead of subsequent earnings updates. The title does not specify the exact reporting date, whether the figure is consolidated, or how it compares with prior quarters, limiting further interpretation.
Huawei’s HarmonyOS-powered AITO (Hongmeng Zhixing) new-generation Wenjie M9 SUV has exceeded 70,000 cumulative pre-orders, with starting pre-sale prices from ¥499,800. The lineup includes three core trims—M9 Max+/Ultra and M9 Ultimate—available in five- and six-seat layouts and with range-extender or pure-electric four-wheel-drive powertrains. The top Ultimate long-wheelbase variant, when fully loaded, approaches ¥879,800 before taxes and options; with HUAWEI ADS 5 driver-assist, taxes and insurance, the on-road cost could near ¥1,000,000. The M9 went on presale April 22 and Huawei scheduled the official product launch for May 27, signaling strong market demand for its HarmonyOS-based vehicle platform and advanced driving features.
Huawei executive Richard Yu announced that actors Huang Bo and Yu Hewei have been named brand ambassadors for the HarmonyOS-powered AITO M9 (Hongmeng Zhixing Wenjie M9). Huang Bo previously served as a celebrity owner and HarmonyOS driving experience officer for the M9, while Yu Hewei has promoted the model informally as a fan seller. The new-generation AITO M9 series launch event is scheduled for May 27, with preorders opened April 22; pricing starts at ¥499,800 for the standard model and ¥669,800 for the Ultimate extended version. The move supports Huawei’s HarmonyOS automotive branding ahead of the M9 series debut, signaling marketing momentum for its smart-car efforts.
华为余承东：问界 M9 率先搭载全新一代的鸿蒙座舱，灯随人动、手势即达
小米 YU7 标准版汽车更多信息公布：首销期下定 5 年低息，23.35 万元起