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Huawei is ramping up its automotive ambitions around HarmonyOS, spotlighting the new AITO (Wenjie) M9 SUV as a showcase for its in-car software, driver-assist sensors and smart cockpit features. The M9 has drawn strong demand—over 70,000 preorders—and Huawei claims its HarmonyOS-powered driving stack has helped exceed 1.39 million cumulative vehicle deliveries for its Hongmeng Zhixing lineup. High-profile marketing, celebrity ambassadors and premium pricing for top trims underline Huawei’s push to position HarmonyOS as a competitive platform in intelligent vehicles, even as rival brands like Xiaomi advance more affordable EV models. The trend signals faster software-led differentiation in China’s auto market.
Huawei integrating its next-generation HarmonyOS cabin into the Wenjie M9 and securing strong preorders shows platform-grade software increasingly driving vehicle differentiation. Tech professionals should watch software-hardware integration, UX innovations, and ecosystem partnerships affecting automotive platforms.
Dossier last updated: 2026-05-26 14:59:15
Huawei exec Richard Yu (Yu Chengdong) confirmed that the new-generation AITO M9 lineup will be showcased at the Guangdong-Hong Kong-Macao Auto Show, and teased two unreleased premium models: a million-yuan class MPV likely the ZunJie (AITO Zunjie V800) and a high-customization S800 Grand Design variant. The M9 series debuted with over 140 new technologies and starts at ¥479,800, while the Ultimate long-wheelbase tops at ¥649,800. The reveals matter because Huawei’s HarmonyOS-driven smart car strategy and its AITO/ZunJie family are pushing deeper into high-end EV and MPV segments, signaling further ambitions to scale deliveries and premium positioning in China’s smart-vehicle market.
At a May 27 launch, Huawei executive Richard Yu declared the new HarmonyOS-powered AITO M9 (问界 M9) the most powerful SUV currently on sale, urging comparison. The refreshed M9 lineup starts at ¥479,800 and is available for immediate delivery, with early-buyer incentives up to ¥52,000 and trade-in tail-payment discounts up to ¥50,000 for existing owners. The product push emphasizes Huawei’s HarmonyOS Intelligent Driving stack and sensor suite (reported elsewhere as a 40-sensor omnidirectional fusion perception system) and highlights trims including an Ultimate long-wheelbase variant that approaches ¥1 million when fully optioned. Strong preorders and celebrity brand ambassadors were also noted during the campaign.
Huawei executive Yu Chengdong announced at the AITO (Wenjie) M9 launch that the HarmonyOS-based Hongmeng Zhixing (Hongmeng Intelligent Driving) lineup has surpassed 1.39 million cumulative vehicle deliveries, including 190,000 cars delivered in 2026 so far—a 27% year-over-year increase. The announcement positions Huawei’s automotive software and smart cockpit ambitions alongside the new M9 series, with claims that AITO ranks No.1 among new automaker brands in transaction price, NPS, plug-in hybrid resale value, and C-NCAP comprehensive score. These figures highlight Huawei’s growing influence in smart car platforms, in-car software, and partnerships with automakers as it expands HarmonyOS into the automotive sector.
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Xiaomi Group has announced its financial results for Q1 2026, reporting total revenue of 99.1 billion yuan, according to the headline provided. No additional details are available on profitability, segment performance (such as smartphones, IoT, or internet services), regional breakdowns, margins, cash flow, or year-over-year growth. The disclosure matters because quarterly revenue is a key indicator of Xiaomi’s operating scale and demand across its product lines, and it can influence investor expectations ahead of subsequent earnings updates. The title does not specify the exact reporting date, whether the figure is consolidated, or how it compares with prior quarters, limiting further interpretation.
Huawei’s HarmonyOS-powered AITO (Hongmeng Zhixing) new-generation Wenjie M9 SUV has exceeded 70,000 cumulative pre-orders, with starting pre-sale prices from ¥499,800. The lineup includes three core trims—M9 Max+/Ultra and M9 Ultimate—available in five- and six-seat layouts and with range-extender or pure-electric four-wheel-drive powertrains. The top Ultimate long-wheelbase variant, when fully loaded, approaches ¥879,800 before taxes and options; with HUAWEI ADS 5 driver-assist, taxes and insurance, the on-road cost could near ¥1,000,000. The M9 went on presale April 22 and Huawei scheduled the official product launch for May 27, signaling strong market demand for its HarmonyOS-based vehicle platform and advanced driving features.
Huawei executive Richard Yu announced that actors Huang Bo and Yu Hewei have been named brand ambassadors for the HarmonyOS-powered AITO M9 (Hongmeng Zhixing Wenjie M9). Huang Bo previously served as a celebrity owner and HarmonyOS driving experience officer for the M9, while Yu Hewei has promoted the model informally as a fan seller. The new-generation AITO M9 series launch event is scheduled for May 27, with preorders opened April 22; pricing starts at ¥499,800 for the standard model and ¥669,800 for the Ultimate extended version. The move supports Huawei’s HarmonyOS automotive branding ahead of the M9 series debut, signaling marketing momentum for its smart-car efforts.
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