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Huawei’s new horizontal wide-fold Pura X Max has surged to the top of China’s foldable sales in its debut week, moving roughly 180% of the original Pura X’s weekly volume and making the company No.1 in domestic foldable sales. Launched at ¥10,999, the premium “Collector” edition accounted for about 55% of early purchases, underscoring strong demand for higher-priced, high-spec configurations. The Pura X Max’s early performance, combined with the Pura X’s prior year of outsized shipments, highlights Huawei’s growing strength in the premium foldable segment and continued consumer appetite for novel form factors and flagship features.
Huawei's Pura X Max strong early sales signal consumer demand for wide-fold form factors and premium variants, affecting component sourcing and development priorities. Tech professionals should watch supply chain, UI/UX adaptation for wider displays, and competitive positioning in the foldable segment.
Dossier last updated: 2026-05-10 04:33:57
华为Pura X Max 首销成绩位列国内折叠屏销量Top1
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Huawei’s new horizontal wide-fold phone, the Pura X Max, sold about 180% of the original Pura X’s volume during its first seven days on sale, according to industry observer @RD观测 reported by IT之家. Launched on April 25 with a starting price of ¥10,999, the Pura X Max’s premium “Collector” edition (¥12,999+) accounted for roughly 55% of first-week sales, while the standard model made up about 45%. IDC previously reported the original Pura X shipped over 1.5 million units in its first year, outselling the next three flagship foldables combined. The Pura X Max lineup ranges from 12GB/256GB to 16GB/1TB configurations, signaling strong market appetite for Huawei’s unique horizontal fold form factor and high-end variants.