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The author argues Apple has lost cohesive product vision, singling out macOS and watchOS as platforms drifting without clear goals despite strong hardware and pockets of good work. They praise iOS and iPadOS for clear convictions and note mixed results for visionOS and tvOS, while calling macOS’s recent changes visually unappealing even as features like clipboard management and automation improve. The piece warns that fragmented direction and layer-driven decision-making risk diluting Apple’s de
The author argues Apple has lost a coherent vision for macOS and watchOS despite strong direction in iOS and iPadOS. While praising Apple engineers and highlighting pockets of quality—clipboard manager, automation APIs, improved Spotlight—the piece criticizes macOS and watchOS for appearing to evolve without clear goals, giving the impression of yearly updates made for show rather than strategy. The writer contrasts this with iPadOS’s deliberate approach to multitasking and iOS’s clear identity, and notes visionOS and tvOS are still finding footing. The concern: drifting platform vision risks undermining hardware strengths and long-term product coherence at Apple.
The author argues Apple has lost a cohesive vision for macOS and watchOS despite strong direction in iPadOS and iOS. They praise Apple's engineers and note isolated wins in macOS (clipboard manager, automation APIs, Spotlight), but criticize recent visual choices and random feature additions that feel like yearly checkboxes rather than part of a unified plan. Other platforms—iPadOS and iOS—are cited as examples of clear product thinking; visionOS and tvOS are mixed but understandable given maturity. The piece warns that drifting platform goals for macOS and watchOS risk undermining Apple’s design-led brand and the quality of hardware-software integration that once set the company apart.
The author argues Apple has lost a cohesive product vision for macOS and watchOS, contrasting them with stronger platforms like iPadOS and iOS. While acknowledging pockets of good work in recent macOS releases (clipboard manager, automation APIs, Spotlight), the piece criticizes macOS’s visual direction and watchOS’s unclear evolution. The writer praises Apple’s historical clarity in OS X goals and notes other platforms—visionOS and tvOS—are still finding footing but aren’t as problematic. The core concern: two major Apple platforms appear to be iterating without a clear long-term purpose, risking user experience and brand identity tied to design leadership. That ambiguity matters for developers, users, and Apple’s hardware-software integration.
The author argues Apple has lost cohesive product vision, singling out macOS and watchOS as platforms drifting without clear goals despite strong hardware and pockets of good work. They praise iOS and iPadOS for clear convictions and note mixed results for visionOS and tvOS, while calling macOS’s recent changes visually unappealing even as features like clipboard management and automation improve. The piece warns that fragmented direction and layer-driven decision-making risk diluting Apple’s design-led identity, contrasting past clarity in OS X’s ambitions with today’s perceived yearly feature-chasing. This critique matters because unclear platform vision can undermine developer confidence, user experience, and Apple’s brand differentiation.