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Samsung Electronics has announced it will stop selling home appliances—including TVs, monitors, refrigerators, and vacuums—in mainland China, citing shifting market dynamics and profitability pressures while pledging continued after-sales support. Reports indicate Samsung’s Suzhou factory will continue manufacturing, reflecting a strategy to outsource low-value production and prioritize high-end products as part of broader restructuring that includes closing other plants. Failed distribution talks with a local partner may have accelerated the retreat. Meanwhile, Chinese rival Haier is boosting overseas capital and executive capacity, suggesting opportunities for local players to capture market share and strengthen global supply-chain and service capabilities.
Samsung's exit reshapes competitive dynamics in China's appliance market and affects supply-chain and after-sales service planning for global appliance makers and component suppliers.
Dossier last updated: 2026-05-10 04:41:07
Samsung Electronics announced it will stop selling all home appliance products, including TVs and monitors, in mainland China, citing rapidly changing market conditions. The company said it made the decision after careful study and will continue to provide after-sales service and honor consumer protections under Chinese law for existing customers. The move signals a major retreat by a global consumer electronics leader from China’s appliance market, with potential implications for competitors, supply chains, and retail channels in the region. It also raises questions about Samsung’s strategic focus in China and how local rivals and channels will respond.
Samsung Electronics announced it will stop selling all home appliances, including TVs and monitors, in mainland China; however, ETNEWS reports the Suzhou appliance factory will continue producing. The company plans to use the move to accelerate restructuring: focusing on high-end products, outsourcing low-value manufacturing, and closing a Malaysia plant. Rising costs, higher-than-competitor pricing for a premium strategy, and deteriorating profitability are cited as reasons. Chinese channel source XunshiTang claimed Samsung had negotiated with Saifu Group for a distribution arrangement similar to LG’s full-authority China sales delegation, but talks allegedly collapsed, contributing to Samsung’s decision. The shift affects manufacturing, distribution partners, and regional appliance markets.
Samsung Electronics has announced it will stop selling all home appliance products — including TVs, monitors, air conditioners, refrigerators, washing machines, audio systems, projectors, vacuums and air purifiers — in mainland China. The company says existing customers will continue to receive after-sales service under Chinese consumer protection laws and national warranty rules, with authorized service centers, hotlines and online channels remaining available. Samsung clarified mobile phones are not affected and will continue to be sold in China. The move signals a major market retreat for a leading global TV and appliance maker and could reshape competition, supply chains and service operations in China’s consumer electronics market.
Haier Overseas Appliances Co. increased its registered capital from RMB 500 million to RMB 1 billion, a 100% boost, according to Tianyancha data reported by 36Kr. The 2015-founded company, wholly owned by Haier Smart Home and led by legal representative Feng Haibing, also updated several senior executives. Its business scope includes home appliance manufacturing and sales, parts distribution, domestic trade agency, warehousing, network technology services, enterprise management consulting, and data processing services. The capital injection signals Haier’s continued investment in its overseas appliance operations and broader capabilities in services and data, which may support global expansion, supply-chain resilience, and digital service offerings. Original report link cited.