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Fast-fashion giant Shein has acquired U.S.-based direct-to-consumer brand Everlane for around $100 million, according to multiple reports. Everlane, known for its focus on sustainability and “radical transparency,” has struggled in recent years despite building a global DTC following. The deal signals Shein’s push to diversify its portfolio and gain credibility in ethically minded apparel, while highlighting consolidation in the retail sector as large platforms scoop up niche brands to broaden offerings and customer segments.
Shein's acquisition of Everlane signals major consolidation in apparel retail and shows fast-fashion platforms are buying credibility in sustainability-focused brands. Tech professionals should watch integration of DTC e-commerce, data, and supply-chain systems across differing brand values.
Dossier last updated: 2026-05-22 19:51:30
Shein收购了Everlane，后者曾向千禧一代兜售“道德且价格亲民的奢侈品”这一梦想 - NPR
据《Puck News》报道，Shein收购了总部位于美国的服装零售商Everlane
据报道，电商巨头Shein收购了服装品牌Everlane
Lauren Sherman / Puck : Source: Shein is acquiring DTC clothing retailer Everlane, which focuses on sustainability and “radical transparency”, in a $100M deal — The Millennial D.T.C. company built a global brand based on sustainability and radical transparency. Now, after a years-long slump …