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Sony’s 2026 Bravia refresh centers on two display strategies: new True RGB backlit LCDs and QD-OLED models. The flagship Bravia 9 II and more affordable Bravia 7 II adopt True RGB lighting—separate red, green and blue LEDs driven by an RGB Backlight Master Drive Pro—to raise color purity, peak brightness and BT.2020 coverage while retaining mini‑LED advantages. The Bravia 8 Series uses QD‑OLED panels to target saturated color and contrast. These moves come as Samsung ramps ultra‑fast 4K 360Hz QD‑OLED panels for gaming and pro monitors, signaling a broader industry push toward RGB LED backlights and QD‑OLED for premium picture performance.
Sony's shift to True RGB backlights and continued use of QD-OLED signals a premium push in display color fidelity and brightness, affecting panel sourcing and differentiation strategies. Tech professionals in product, display engineering, and supply chain should watch impacts on component demand, calibration workflows, and competitive positioning.
Dossier last updated: 2026-05-31 02:55:58
Sony unveiled its 2026 Bravia lineup today, launching second-generation 9, 8 and 7 series TVs. The 9 and 7 series now offer True RGB backlighting—separate red, green and blue LEDs—to boost color purity, peak brightness and color volume; the 9 Series starts at ¥19,999 (65") and the 7 Series at ¥10,999 (50"). The 8 Series uses QD-OLED panels and begins at ¥15,999 (55"). Sizes range up to 115" for the 9 Series and 98" for the 7 Series, with numerous mid- and large-format SKUs and retail promotions on JD and Taobao. These models emphasize improved display tech and high-end picture performance for home theaters and premium consumers.
Sony unveiled the Bravia 9 II and Bravia 7 II LCD TVs featuring a new 'True RGB' backlight that independently drives red, green and blue LEDs via its RGB Backlight Master Drive Pro processor. The Bravia 9 II is Sony's new LCD flagship, offered in 65–85 inches with a 115-inch model as well, while the more affordable Bravia 7 II uses a scaled-down True RGB implementation across 50–98 inches. Both run Google TV and include HDMI 2.1, Dolby Vision/Atmos, DTS:X, PS5 features, and a rechargeable backlit remote. Sony says True RGB improves color accuracy toward BT.2020 and combines advantages of miniLED and OLED; the launch positions Sony competitively as other brands adopt RGB LED tech.
Samsung Display announced the world’s first 31.5-inch QD-OLED monitor panel combining 4K resolution with a 360Hz refresh rate and plans full-scale production in the second half of the year. The panel offers a dual-mode boost to 680Hz when switched to FHD, uses a V-stripe subpixel layout to sharpen text edges, and has VESA DisplayHDR True Black 600 certification. Samsung is already negotiating supply with over 10 global customers and positions the panel for high-end gaming and professional monitors where high resolution and ultra-high refresh rates matter. This advances QD-OLED adoption and could pressure rival panels on performance and display quality.
索尼推出新款Bravia电视机，以此作为独立电视制造商的谢幕之作