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Volvo Chief Commercial Officer Erik Severinson criticized automakers charging subscription fees for basic car features, saying customers who paid around $80,000 for a vehicle should not be nickel-and-dimed for essentials like heated seats. He argued that while subscriptions can make sense for richer software services—such as connected-car packages or advanced driver-assistance suites—those offerings must deliver clear, attractive added value, similar to Netflix or Disney+. Severinson emphasized
Disputes over subscription pricing for vehicle features affect product strategy, customer trust, and revenue models for automakers and suppliers of connected car services. Tech professionals building in-car software and monetization plans must balance recurring revenue with clear, demonstrable value to avoid customer backlash.
Dossier last updated: 2026-05-11 09:21:36
Sean Keach / The Sun : TikTok plans to roll out TikTok Ad-Free, a £3.99-per-month subscription for UK accounts aged 18 or older in the coming months, after testing the option in 2023 — You can update your preferences at any time, and it's always possible to switch back to the free version of the app.
Volvo's Chief Commercial Officer acknowledged heated-seat subscriptions are being used to
Volvo Chief Commercial Officer Erik Severinson criticized automakers charging subscription fees for basic car features, saying customers who paid around $80,000 for a vehicle should not be nickel-and-dimed for essentials like heated seats. He argued that while subscriptions can make sense for richer software services—such as connected-car packages or advanced driver-assistance suites—those offerings must deliver clear, attractive added value, similar to Netflix or Disney+. Severinson emphasized that premium customers expect a high-end, hassle-free experience without recurring fees for core functions; subscriptions should bundle compelling extras that justify ongoing payment and ultimately create profit.
TikTok will offer a paid ad-free subscription in the UK, launching over the coming months for users aged 18 and over at £3.99 per month. The company says non-subscribers can continue using the ad-supported personalized experience, and that the core TikTok experience remains unchanged for all users. TikTok highlighted that advertising on its platform drives hundreds of millions of pounds for local businesses and contributes to UK GDP; the UK head, Kris Boger, framed the paid option as giving users more control while preserving economic benefits for advertisers. The move mirrors broader platform strategies to monetize choice and subscription products.