Loading...
Loading...
Xiaomi is expanding its automotive ambitions with a focused push into range‑extended and high‑performance SUVs under new sub‑brands and model lines. The company detailed updates to the YU7 family—new Standard and GT variants, fresh colors, powerful motors and fast‑charging tech—while filing trademarks for SU and SKYNOMAD/寻天, and registering a next‑gen 5G intelligent cockpit. Spy photos and filings suggest a Skynomad N90/Kunlun N3 range‑extended SUV with camper‑style features may debut in H2 2026, likely positioned as a distinct model line rather than an independent marque. These moves underscore Xiaomi’s vertical integration of hardware, software and branding in its EV strategy.
Xiaomi's creation of the Skynomad/sub‑brand and related filings signal deeper vertical integration of hardware, software and vehicles, affecting suppliers, infotainment and connectivity partners. Tech professionals should watch platform reuse, in‑car 5G modules and branding strategies that shape EV product lines and engineering roadmaps.
Dossier last updated: 2026-05-21 12:06:19
Xiaomi unveiled more details for the YU7 True Standard Edition at its May 21 launch; the car starts at ¥233,500 and early buyers can get a five-year low-interest purchase plan plus a ¥3,000 paint option voucher. CEO Lei Jun said reintroducing the Standard Edition corrected last year’s decision to cancel it. The YU7 Standard features a 73 kWh battery with 643 km CLTC range, 0–100 km/h in 5.9s, 320 PS, 220 km/h top speed, and fast charging (10–80% in 20 minutes, 15 minutes adds 405 km). Hardware highlights include a 752V SiC high-voltage platform, Xiaomi Super Motor V6s Plus, lidar and 4D mmWave sensors with 700 TOPS driving compute, premium suspension and brake hardware.
At Xiaomi’s ‘people-car-home’ ecosystem launch, CEO Lei Jun announced three new Xiaomi YU7 exterior colors—Mist Purple, Volcanic Gray, and Cherry Red—and two new 20-inch wheel designs named ‘Plum Blossom’ and ‘Mi-shaped.’ Lei also highlighted strong early demand: 200,000 pre-orders within three minutes and 240,000 locked orders in eight hours for the YU7, with the new SU7 securing 80,000 orders in its initial sales period. The additions expand customization options for Xiaomi’s electric vehicle lineup and underscore robust market traction for the company’s nascent automotive business.
Xiaomi unveiled the YU7 “True Standard” edition at its human-car-home ecosystem launch, with CEO Lei Jun positioning it as another challenge to Tesla Model Y. Priced at ¥233,500, the new YU7 differs from the long-range model only in range: it uses a 73 kWh LFP battery with a CLTC range of 643 km. The car retains features like an intelligent cockpit, lidar, Xiaomi HAD driver assistance, and the Xiaomi Super Motor V6s Plus. Performance specs include 0–100 km/h in 5.9s, 320 PS, 220 km/h top speed, and fast charging from 10%–80% in 20 minutes (adding 405 km in 15 minutes). Xiaomi has delivered 232,000 YU7s in ten months, underscoring its ambition in EV market share.
Xiaomi has filed trademark applications for “XIAOMI MIMO ORBIT” and “XIAOMI MIMO CLAW,” covering categories including scientific instruments and website services, according to Chinese IP database entries. The filings by Xiaomi Technology Co., Ltd.—founded in 2010 and chaired by Lei Jun—are currently awaiting substantive examination. The move signals Xiaomi’s potential expansion into new product or service areas under the “MIMO” name, which could relate to hardware, consumer electronics, or connected services given the classified categories. While the filings alone don’t confirm product plans, trademarks often precede launches and indicate strategic branding and IP positioning by a major smart-device and internet services company. Keywords: xiaomi, mimo, trademark
Xiaomi owners discovered a Valentine’s Day–style easter egg in the Xiaomi Car 520 infotainment system: a heart-shaped red-green traffic light animation that appears in the map navigation and projects onto the vehicle’s panoramic screen. CEO Lei Jun reposted the discovery, calling it “engineers’ little romance,” and tied the reveal to 520 (May 20) celebrations, praising engineers’ passion and curiosity while sharing holiday greetings and a video from European R&D colleagues. The playful UI detail highlights Xiaomi’s attention to in-car software polish and user delight as it expands its auto ecosystem.
迄今最强小米超级电机首次上车：小米 YU7 GT 搭载 V8s EVO、全新蛟龙底盘大师版
Xiaomi announced the YU7 GT will launch on May 21 at 19:00, and founder Lei Jun highlighted its “pure-blood GT” design language. Key features called out include a signature long front bonnet evoking a GT stallion stance, a wide, sports-car-grade body with an integrated large front splitter that balances elegance and power, and performance figures claiming up to 1,003 horsepower with a CLTC range of 705 km. Lei Jun said every detail is crafted for a true GT. The model is positioned as a high-performance electric vehicle in Xiaomi’s expanding auto lineup, following strong early YU7 sales and ongoing deliveries.
Xiaomi Auto announced the launch date for its luxury high-performance SUV, the Xiaomi YU7 GT, set to be officially unveiled on May 21. The vehicle delivers flagship specs with a peak power output of 1,003 horsepower, a top speed of 300 km/h, and a CLTC range of 705 km. Xiaomi says the YU7 GT is already arriving at dealerships nationwide. This positions Xiaomi deeper into the high-performance EV market, showcasing the company's push from consumer electronics and smartphones into premium automotive hardware and software integration, with implications for competition among EV makers and for Xiaomi’s broader smart-car ecosystem strategy.
Xiaomi revealed official images of a new “Volcanic Gray” color for the Xiaomi YU7 EV ahead of a formal launch at the end of May. The finish uses a high-purity gray tone with nano-scale mineral particles to create a layered metallic texture intended to convey understated sophistication. The new color is already arriving at 361 dealerships, signaling immediate retail availability ahead of the official release. This update matters to consumers and the EV market because color and finish choices affect buyer perception and showroom traffic; it also shows Xiaomi continuing to iterate on the YU7 line as it expands its automotive product offerings.
The most newsworthy fact: Xiaomi has filed trademark applications this year for a series of SU-branded names, including XIAOMI SU9, XIAOMI SU9 LUX, XIAOMI SU8, XIAOMI YU9 and XIAOMI YU8. According to Tianyancha IP records cited by 36Kr, the filings list the international classification as transportation vehicles and are currently awaiting substantive examination. This suggests Xiaomi may be preparing new vehicle-related products or branding—potentially for electric vehicles, smart mobility, or automotive components—which matters to competitors, suppliers, and investors tracking tech companies’ moves into automotive and hardware ecosystems. No further product details or launch timing were disclosed.
Chinese tech giant Xiaomi has filed trademark applications for several new car-related names, including “XIAOMI YU7,” “XIAOMI YU7 GT,” and “XIAOMI SU7,” according to Tianyancha IP records reported by 36Kr. The filings cover multiple international classes — from scientific instruments to leather goods — and some marks are already registered. The moves signal Xiaomi’s continued expansion in the automotive sector and potential new vehicle models or sub-brands, building on its existing EV ambitions. For competitors, suppliers and investors, these registrations are an early indicator of product naming, branding strategy and broader commercialization plans in Xiaomi’s smart car roadmap.
New spy photos show Xiaomi's upcoming range-extended SUV carrying 'Xiaomi Skynomad N90' badging and a visible Xiaomi logo outline on the front, suggesting 'Skynomad' (Chinese name '寻天') may be a model line rather than an independent brand. The article notes Xiaomi applied to register multiple '寻天'/'SKYNOMAD' trademarks from August 2025 across several classes, with some already approved. Earlier leaks indicate the vehicle will offer a pop-up/raised roof that could enable camper-like use. The details reinforce that Xiaomi continues to expand from consumer electronics into automotive hardware and branding strategy, signaling product-family positioning rather than a separate marque.
Xiaomi's legal department announced it won first-instance judgments in four online defamation cases against self-media accounts—"小白说汽车", "文龙笔记", "盛涵雪", and "高手路太弯"—which had posted insulting and defamatory remarks about Xiaomi's car unit. Courts found the statements violated reputation rights and ordered public apologies and monetary compensation. Xiaomi also reported law enforcement action in a separate incident where a car owner faced deliberate dangerous behavior; police imposed administrative detention after Xiaomi coordinated with local authorities. The company emphasized that the internet is not lawless and urged factual, rational conduct to protect safety and order.
Xiaomi Communications registered a new in-vehicle device (model 26109VP30C) with China’s MIIT on April 24 and received certification on April 30 identifying it as a 5G-capable, dual-SIM car wireless terminal — widely reported as Xiaomi’s next-generation intelligent cockpit. The listing fuels speculation this cockpit will be used in Xiaomi’s upcoming range-extended SUV codenamed “Kunlun N3,” expected to launch under a new sub-brand “Skynomad” (Chinese: 寻天) in H2 2026 without Xiaomi’s main-brand badging. Spotted spy photos suggest the SUV may feature a rising roof for camper-style use. The move signals Xiaomi’s deeper vertical integration of hardware, connectivity and in-car systems as it expands its EV ambitions.
小米科技有限责任公司申请注册多枚“寻天”“SKYNOMAD”商标，有望为旗下首款增程式 SUV 铺路
Most newsworthy: Xiaomi has applied to register multiple trademarks for “寻天” (SKYNOMAD), signaling a dedicated new sub-brand for its first range-extended (series-hybrid) SUV expected in H2 2026. China’s trademark database shows filings since August 2025 across categories such as office supplies, machinery and leather goods, with some registrations already approved and publicly disclosed. IT House and earlier reports link the SKYNOMAD name to Xiaomi’s automotive division and suggest the upcoming YU9 full-size SUV will wear the new brand instead of the Xiaomi logo. Spy photos indicate a retractable roof that could enable recreational-vehicle style use. Why it matters: the move formalizes Xiaomi’s auto product branding and supports its strategy to launch differentiated EV/extended-range vehicles under a separate marque.