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During JD.com’s 618 shopping festival, Xiaomi slashed prices on high-end smart-home devices, using stacked coupons, trade‑in subsidies and a 15% national rebate to drive aggressive promotions. The Mi Home All‑Purpose Air Purifier Ultra Enhanced dropped from ¥5,799 to about ¥2,428, offering advanced multi‑stage filtration, multi‑sensor monitoring and long‑life consumables. The Mijia Robot Vacuum 6 Pro fell to ¥2,343 (water‑tank base) and ¥2,665 (auto water‑change base), packing AI panoramic obstacle detection, strong suction and automated cleaning cycles. These discounts not only lower ownership costs but signal Xiaomi’s push to expand premium smart-home adoption through deep seasonal incentives.
Steep 618 discounts on Xiaomi smart-home hardware lower ownership costs and pressure competitors on pricing and margins. Tech professionals should note shifting consumer price expectations and impacts on product lifecycle, inventory and channel strategies.
Dossier last updated: 2026-05-31 14:24:15
Xiaomi's 2026 Mi Home 'Giant Power-saving Pro' air conditioner (large 1 HP) is on heavy discount during JD.com's 618 sales, falling from ¥2,299 to ¥1,504.54 after stacking a ¥2000-¥200 coupon, a ¥80 PLUS coupon, a ¥50 trade-in subsidy and a 15% national energy-efficiency rebate. The 2026 model (available in 1 and 1.5 HP) boosts APF to 6.3 with the Mijia Lingyun energy-saving algorithm 2.0 and claims 45% comprehensive energy savings. Hardware upgrades include large dual-row condenser and evaporator (condenser heat exchange area +82.3%, evaporator +17.2%), up to 900 m³/h airflow, 5,750W cooling and 7,500W heating, 16 dB(A) low noise, and added horizontal sweep. The deal and efficiency gains matter for consumers and smart-home/IoT energy-efficiency trends.
降价力度堪比旗舰手机：小米全效空气净化器 Ultra 增强版 5799 → 2428 元
Xiaomi's Mi Home All‑Purpose Air Purifier Ultra Enhanced, launched July 19, 2024 at ¥5,799, is heavily discounted during JD.com’s 618 sale to about ¥2,428 after stacking an 80% coupon, PLUS discount, a ¥525 trade‑in subsidy and a 15% national rebate. The purifier features “10‑stage composite deep purification,” second‑generation carbon array, catalytic formaldehyde decomposition filter, eight environmental sensors (PM1/PM2.5, formaldehyde, VOC, CO2, humidity, temperature), UV/reflective aluminum sterilization and high‑energy plasma modules, and SGS odor‑removal certification. Consumable filters cost ¥299–¥499 with multi‑year lifespans; only the catalytic filter is non‑replaceable. The sale reduces ownership cost and highlights aggressive promotional tactics for premium smart home hardware.
Xiaomi’s Mijia Robot Vacuum 6 Pro is on deep discount during JD.com’s 618 promotion, with the water-tank base version dropping to ¥2,343.03 and the auto water-change base version to ¥2,665.06 after trade-in, PLUS discounts and a 15% national subsidy. Launched April 8, 2026, the robot features AI three-camera panoramic recognition that detects 280 obstacle types (including 3mm earphone cables) and a self-developed AI dirt-recognition algorithm for 47 dry/wet messes. It supports remote control and smart-home linkage via Xiaomi Surge Connect and Mi Home app, includes an onboard camera, 30,000Pa suction, mechanical arms for edge cleaning, 85°C mop washing, 50°C drying, and long-life antibacterial wastewater and dust-bag systems. The sale highlights aggressive retail incentives for a high-end smart home device.