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As YouTube grows on TV, it eyes more interactive video across formats
YouTube is raising prices for its Premium subscription in the U.S., increasing the standard plan by $2 per month. The change, announced to subscribers, affects new and existing customers and aligns YouTube with broader streaming and subscription price adjustments across the industry. YouTube Premium bundles ad-free viewing, background play, downloads and access to YouTube Music, so the hike impacts both video and music subscribers who rely on the integrated service. For Google/YouTube, higher prices aim to boost ARPU amid content and licensing costs; for consumers, it may prompt re-evaluation of bundled services versus standalone alternatives like Spotify or ad-supported tiers. The move could influence competitor pricing and user retention strategies.
Dominic Preston / The Verge : YouTube raises Premium prices in the US, with individual plans up $2 to $15.99 per month, family plan up $4 to $26.99, and Premium Lite up $1 to $8.99 — The standard plan is going up by $2 a month in the US. … YouTube Premium is getting more expensive in the US, with prices rising by $2 …
YouTube Premium just went up to $15.99 / mo (US)
As YouTube grows on TV, it eyes more interactive video across formats